Storm Survival, Landscape Maintenance and Palm Tree Preservation

Hurricane Season is Upon Us- Don’t Forget that Your Customers Need Special Services that Can Showcase You as the Expert While Boosting Bottom Line Profits at the Same Time

Typically, homeowners and property managers have enormous responsibilities on their minds as the threat of large storms and hurricanes enter our little window of the world called South Florida. People and property become their first concern, as it should be, but all too often they neglect one of the largest elements of value that their property possesses, that is namely the landscape.

Most property appraisers will tell you that 20% to 35% of a homes value is derived from landscape. That is a significant number considering that after a strong storm, one that takes down a once beautiful, grandfather Oak, the family shade tree that generations may have enjoyed, is now laying in their front yard covering half the road frontage or for that matter thru the roof into the living room, bedroom, carport. You name it, countless things can happen when hundreds of pounds of hardwood come crashing down.

This is where you, the licensed professional, shines. You know that thinning a large shade tree by opening the canopy and heading off adventurous branches makes for a sturdier tree. You know that proper spraying, fertilizing, irrigation and trimming can significantly raise the survival rate of large centerpiece palm trees as well as outlaying material. Can you see any services here that may increase your profit potential? You can justify the cost of these services with a bit of modest homework into the current property values of the area your client is in.

Take for an example a home or property with a current value of $500,000. At a low end of the percentages, $100,000 worth of landscaping is worth the time, money and effort to protect.

Yes, homeowners insurance usually covers storm damage and we did see a lot of containerized trees sell shortly after Francis, Wilma and Jean wreaked havoc across the state. Most Florida nurseries saw increased sales of palm trees, shade trees, flowering trees and even interior trees after these storms blew through, mostly funded by insurance settlements. Please tell me if I am wrong, but don’t you think that providing your customers with added value and services on a monthly basis is better in the long run than trying to replace hard to find material and specimen quality palm trees?


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